OUR BRANDING
A SYMBOL OF OUR GROWTH. GLOBALLY.
As our journey continues to evolve, so does our corporate identity. Designed and inspired by a variety of elements and symbols, our identity encapsulates the ethos and philosophy of our corporation.
Our primary ethos, “BREAKTHROUGH IN EXPLORATION,” serves as the cornerstone of Alstron’s identity, representing us as the preferred choice in every exploration project. As a global brand corporation, we take immense pride in delivering superior returns to our stakeholders through the safe operation of metallic mineral mines.
“PRECISION IN PROSPERITY” stands as another fundamental principle of Alstron. Each exploration is meticulously undertaken with thorough research and development, ensuring sustainability within the mining industry.
“SOPHISTICATION AS A GLOBAL BRAND” emanates elegance within its class. The precise sharp angles are artfully designed to embody sophistication, enhanced by elements of solidity and symmetry, creating a sense of grandeur and confidence.
“SOLIDITY & SYMMETRY” are the core features of our brand’s new look, representing balanced proportions and harmonious alignment—a modern emblem of corporate aesthetics.
The “GEOMETRIC” concept encapsulates mathematical beauty found in both organic and technical forms. We proudly embody this concept, allowing our brand’s visual elements to convey our deeply held beliefs.
Discover our brand new corporate identity, which defines who we are today. Explore further to experience the essence of Alstron.
INSPIRATION
GOLDEN MOUNTAIN OF ORE
SEVEN FACETS OF CRYSTAL GEODE
A HOLDING UMBRELLA
THE UPWARD CHEVRON
AN OPENED ORIENTAL FAN
THE LEAF OF THE EARTH
An significant element in crafting our emblem as the preferred mining option. A symmetrical triangle positioned at the apex of the visual symbol, representing the pinnacle of our sector.
The symbol of the digit 7, showcased among our collection of seven geometric figures, embodies the qualities of positive and harmonious interactions among our team members and with our stakeholders.
Alstron Mining Group functions as the parent company for its various subsidiaries. This aspect serves as a crucial symbol, seamlessly integrated at the lower part of the visual logo with a touch of elegance.
Nothing captures the essence of progress quite like an upward trajectory. At Alstron, our optimism and steadfast commitment to our values drive us to bring this vision to life, consistently enhancing ourselves as a corporate entity.
Guided by the aspiration to lead the global natural resources sector and established in the Orient, the emblem of an open oriental fan symbolizes our vision for advancement and expansion as a corporation.
Embedded within our principles is a deep connection to our planet and environment, carrying with it a profound responsibility. The emblem of a leaf serves as a representation of our commitment to prioritize life and uphold the value of humanity, in alignment with our ethos.
